Rescue Your Fitness

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Coverage in every newspaper and major online outlet

50 Influencers in attendance at the launch

2 TV appearances

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Hot Dudes and Rescue Dog Charity Calendar securing over 20 pieces of media coverage in three weeks

Campaign included:

Rescue your fitness is a concept that encourages active people to stop by their local pound and take a rescue dog out for a walk/ run with them.

We secured 50 influencers to attend on a Sunday around 1.5 hours out of Sydney, over 100 Instagram posts, coverage in major papers including Huffington Post, Daily Mail, news.com.au and TV with Channel 9 and 7.

We also created a “Hot dudes and rescue dogs calendar” and all proceeds went to no kill homes.