Rescue Your Fitness
Coverage in every newspaper and major online outlet
50 Influencers in attendance at the launch
2 TV appearances
Hot Dudes and Rescue Dog Charity Calendar securing over 20 pieces of media coverage in three weeks
Rescue your fitness is a concept that encourages active people to stop by their local pound and take a rescue dog out for a walk/ run with them.
We secured 50 influencers to attend on a Sunday around 1.5 hours out of Sydney, over 100 Instagram posts, coverage in major papers including Huffington Post, Daily Mail, news.com.au and TV with Channel 9 and 7.
We also created a “Hot dudes and rescue dogs calendar” and all proceeds went to no kill homes.